Thursday, June 18, 2009

Auxiliary video commercial

Throughout the 3 days of the Public Affairs course in San Diego many video clips were used to illustrate certain points. In this video it begins by illustrating how some of us might approach promoting the Auxiliary with lots of colorful graphics, cute kids, and a nice sing-along song. Then the video takes on a much more professional hard hitting approach. Although this is not the type of music I personally listen to, and you may not either, I can tell you, from spending 3 days next to a Coast Guard aircraft hanger, that this is the music the younger generation is listening to. We must began marketing the Auxiliary to a younger crowd, even if it requires us to come out of our comfort zone.

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